Hi and thanks for visiting our site… and if you’re reading this it’s probably because you want know more about us…

our geography

We launched in the Spring of 2024 in our home town of Emsworth on the south coast of the UK. Emsworth is an amazing place. It’s located between the historic cities of Portsmouth and Chichester and sit’s at the northern shore of Chichester Harbour, an area of outstanding natural beauty and one of the UK’s most important sites for UK wildlife conservancy.

We’re surrounded by stunning coastline and countryside, a haven for active, outdoorsy folks (like us).

our name

Named after the rare chalk stream ‘River Ems’, from its source in the heart of the South Downs National Park, it runs through the stunning West Sussex and Hampshire countryside before joining the sea in Emsworth, the place Chalk River and our founder, Dan, calls home. It’s one of a handful of vitally important natural chalk streams that are scattered across the south, providing habitat for endangered species of flora and fauna.

OUr people

Our founder, Dan, is an artist and entrepreneur. For many years he’s been meandering through life working freelance as a graphic designer and photographer, dabbling in magazine and book publishing among other things. Creative from the core, he’s also an abstract artist and potter and he absolutely loves the outdoors. He’s the man behind our awesome designs, and he’s the man printing, packing, and sometimes even delivering your purchases.

the beginning

Like many small towns, Emsworth has a proud community keen to celebrate its charm and beauty. Chalk River started life with a simple tongue-in-cheek t-shirt design promoting the ‘Emsworth Riviera’ with it’s sun, sea, and sailing. Since then we’ve been slowly growing, introducing new products, and building a loyal following. We’ve got big ambitions, but we’re taking it one step at a time.

our products

We’re all about practical, comfortable clothing, and the style bit is subjective, but we think our products are great!

We’re not here to preach about the environment, we believe in sustainability and we’re trying to do our bit. We’re all about creating awesome products for active people who love the outdoors, just like us. Our garments are ethically made, many using organic and recycled materials, and we're using recyclable packaging where possible too. We also offer a click and collect option to save on unnecessary additional miles, and we love meeting you.

the idea

Like life itself, a river is constantly moving forwards, ever changing and a source of enrichment. The hills and coastline around us are a playground whether you’re on foot, on bikes or on the water. Get out and explore, “go with the flow” and enjoy every moment with Chalk River.

So that’s us… if you like what we’re doing, get on board, buy our products and wear them out, tell your friends and join us on our journey.

Enough about us, what about you?